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Partnership expanded
With effect from October 1, 2020, Rutronik Elektronische Bauelemente GmbH is the distributor for the entire product portfolio of the former Cypress Semiconductor Corporation. Infineon Technologies AG and Rutronik have expanded the existing franchise following the acquisition of Cypress by Infineon. The agreement covers the entire EMEA region.
„The expansion of the existing agreement is a logical and important part of our successful cooperation with Rutronik. It allows us to expand our sales network and at the same time offer our customers even better support in meeting their system requirements,“ explains Mathias Roettjes, Distribution & EMS Management EMEA at Infineon Technologies AG.
The added product portfolio includes memory, microcontrollers, sensor, Bluetooth and WiFi technologies. For Rutronik, the expansion of the franchise thus represents an optimal addition to its existing product range, especially for its presence in the market segments automotive, industry, motor control and lighting.
„This enables us to offer our customers even more optimised 360° solutions that they need for their applications“, says Thomas Ulinski, Director Product Marketing Semiconductors at Rutronik. „The expansion of the portfolio also helps to consolidate our position as one of the leading distributors of active, passive, wireless and electromechanical components.”
About Rutronik Elektronische Bauelemente GmbH
Rutronik Elektronische Bauelemente GmbH is one of the leading distributors in Europe. With over 80 local offices around the globe, the company has a successful international network. The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays & wireless products. The company‘s primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries.
The ranges RUTRONIK EMBEDDED, RUTRONIK SMART, RUTRONIK POWER and RUTRONIK AUTOMOTIVE provide customers with specific products and services in groups tailored to the respective applications. Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its scope of performance.
The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 80 subsidiaries in Europe, Asia and the Americas. Rutronik employs more than 1,900 staff worldwide and achieved Group sales of 1,08 billion euros in the fiscal year 2019.